What is the most effective way to design a brochure?

    1. Define the purpose of the brochure: Is it for attention or simplicity? Do you want to grab the reader's attention or do you want them to easily understand a message.

    2. Simplify your message: Break down any long articles, simplify text by adding tables and charts.

    3. Use selective emphasis: Reserve emphasis for the most important parts of your message. Add visual contrast by using larger typeface or graphics.

    4. Keep the design simple: Use a few colors and fonts. Don't over do it.

    5. Use a single illustration on the cover.

    6. Make your brochure worth keeping: Encourage the consumer to keep it handy.

What are the different types of bindings I can use for my multi-page projects?

   1. Perfect binding: Gluing the outside edge of the signatures to create a flat edge.

   2. Saddle-stitch binding: Uses one or more staples on the fold of the signature.

   3. Side-stitch binding: Stapling the signatures together on the side rather than the fold.

   5. Plastic comb binding: Plastic teeth are fitting into a stack of pages.

   6. Three-ring binding: Holes are punched into the pages and fitted into a binder.

What's the difference between "spot colors" and "four color process?

    Spot color refers to individual colors. Spot colors are used in the offset printing process. Each spot color is assigned a specific Pantone Matching System (PMS) number so that it can be exactly duplicated/matched. Four color process refers to the four colors that make up the CMYK format - Cyan, Magenta, Yellow, and Key (black). Used individually, each of these is a spot color, but together they form the four color process as they can be blended and grouped to create a number of other colors and produce the highest quality prints.